What Is A Sales Funnel And Why Is It Important To Apply It?

The Professional Master’s Degree Website Management Engineering of TECH supplies guidance on how to implement a successful sales funnel

Sales funnel is projected as an inverted pyramid, reflecting the stages that a potential customer goes through to become a customer, it is one of the fundamental aspects that every company must implement to guarantee its growth, generate greater profitability, and higher results. The  Professional Master’s Degree Website Management Engineering discusses in detail the aim of the implementation and how to make the sales funnel to supply an understanding of the processes that the consumer goes through on his way to the acquisition of the good or service being offered.

In addition to the above, sales funnels are adaptable to the target audience, the service offered and according to the sales aims of the company, however, there is a scheme that has 5 phases in common applicable to any company:

1. Attraction: This is the stage where the consumer notices a need and looks to satisfy it. The strategy focuses on proving how this need can be satisfied, even if consumers are not aware that they have it.
2. Interaction: At this stage, the consumer is in the evaluation of how the product offered meets their needs. It includes the evaluation of offers, here it is important to set up a solid approach such as an early interaction through surveys, videos or any kind of attention.
3. Conversion: At this point, the customer shows a logical or emotional inclination about the solution they wish to get. For this, it will be necessary to offer interesting content to gain their trust.
4. Purchase: For many marketers, this is the end point of the funnel. However, a sale does not guarantee a customer, and the purchase is the tangible demonstration that the strategies have worked.
5. Loyalty: It is the guarantee of having generated in the customer an emotional and logical process that leads to a second purchase.

To implement a sales funnel, there exist at least three basic steps in the interaction with the consumer, to effectively deliver results, which consist of attracting traffic through valuable content, redirecting to a landing page with a confirmation, and designing a thank you page. In summary, a well-established funnel allows for improved customer service, “attacking” from different channels or sources, while increasing sales ability and improving the connection with customers.

Professional Master’s Degree Website Management Engineering

TECH Technological University created this program because nowadays the use of web pages is involved in most of the actions in the digital era, therefore, it is important to have experts to create, manage, evaluate, and monetize the stages involved in the management of websites. In this way, the students of this institution will be able to develop a web engineering project, generate income from it and obtain more opportunities in the labor market.

Considering the above, designing a website involves the projection of the first idea, and the development of the website in a safe, user-friendly, and legally compliant way. TECH designed this master’s degree with the most advanced knowledge in web programming languages and engineering and architecture, they will also have access to exclusive material, theoretical lessons, case studies by experts, and practical exercises.

So, the content structure is divided  in modules that treat in depth in topics such as methodologies for web application development, e-Commerce, creation and administration, web programming languages, web server administration, website engineering and architecture, web content managers, security systems, website marketing, crisis management, user interface design and programming, sales, analytics, usability, planning, among others.

Re-Learning Method

The Professional Master’s Degree Website Management Engineering of TECH is developed entirely online. During the 12 months of training, the student has access to the program’s contents at any time and from any device, allowing them to self-manage the study time with maximum flexibility and adapt to each student’s schedule.

It has its own learning method, ‘Re-Learning’, based on asynchrony and self-management. The contents are presented in an attractive and dynamic way in multimedia capsules that include audio, videos, images, diagrams, and conceptual maps to corroborate knowledge.

TECH Technological University

TECH Technological University, the world’s largest university, is also the official online university of the NBA (National Basketball Association) in Latin America. It belongs to the TECH educational group, a Spanish-owned multinational recognized by the Financial Times as one of the 200 fastest-growing companies in Europe. The company, founded and directed by Manuel Sánchez-Cascado de Fuentes, has also been considered the most highly valued Spanish technology company in the last 15 years.

Thanks to its fully digital learning system, it supplies training to students from anywhere in the world. An international trajectory has allowed it to become a benchmark in distance learning, with a catalog of over 10,000 programs, over 100,000 new students each year, and 500,000 graduates from over 150 countries.

Specialized highly qualified postgraduate programs, they offer their students the best training programs at an international level, being leaders in employability with 99% of their students working in the first twelve months, according to data from the consulting firm KPMG.